Top Google Ranking Factors in 2025 With Data

Dealing with duplicate content is essential for maintaining the integrity and performance of your website in search engine results. By implementing the solutions discussed, you can effectively manage duplicate content issues, improve your site’s SEO ability, and provide a better experience for your users. Duplicate content refers to blocks of content that are either completely identical or very similar to each other, across your own site or across different websites. Search engines like Google strive to provide users with diverse and unique content in their search results.

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Optimizing your site to rank higher in search results will help potential customers find your products and services. If you want your startup to succeed in the highly competitive online world, you must optimize your website for search engines. Compelling media can also push back against one of the biggest concerns SEOs have about AI Overviews — lost traffic. With captivating, user-focused multimedia, it’s possible to pull a user’s attention from the generative results to your website’s listing.

Engagement metrics: correlation, causation, or both?

For example, websites from UK should have the majority of backlinks coming from other sites located in UK. For example, websites that have 80% of their backlinks coming from directories, can raise a flag to Google that something is unnatural, and someone is doing some sloppy SEO. Learn all about how to boost your Google rank with backlinks from our Link Building Guide.

We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors. So it’s not so much that suddenly your page ranks higher because you have those keywords there. But suddenly it’s more well Google understands my content a little bit better and therefore it can send users who are explicitly looking for my content a little bit more towards my page. Mueller begins his answer by rebutting the rote and outdated SEO practice of mechanically adding keywords to the headings in the belief that heading BHS Links tags are still a ranking factor.

• Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for.
• So, when you’re creating content, make sure it’s different and better than other websites that are ranking for your targeted search term.
• Optimizing your site to rank higher in search results will help potential customers find your products and services.
• Use descriptive file names that include relevant keywords to maximize the positive impact of your alt text.
• Check out this image SEO guide and infographic by SEO Sherpa to learn the exact steps for optimising images for search engines.
• In the ever-evolving landscape of SEO, user experience (UX) has taken center stage as a critical factor in determining search engine rankings.

13 Optimized Content

Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search. If using ChatGPT’s Browse with Bing feature, your rankings in Bing’s organic search results will influence whether ChatGPT cites your website. That’s because ChatGPT “formulates a keyword search based on your prompt,” submits it to Bing, and retrieves relevant results. When considering SearchGPT’s ranking factors, it’s important to remember the platform is still in beta, with limited access available. Our initial research found a strong correlation between SearchGPT’s and Bing’s search results, which suggests that SEO is important.